'Happy' the St George dragon, a character who for many holds positive associations, has been seemingly absent in a number of their more recent campaigns. In saying this, I couldn't help but question this sneaky addition in St George's latest campaign.
Is this an attempt to subconsciously induce those comforting, positive, infantile emotions that Happy holds while maintaining a squeaky clean presence of professionalism that is so popular in retail banking today?
Is this an attempt to bring him back? Did he ever really leave…?
The game is on to spot the dragon in their next installment.
